From Crop to Cup

The Crop to Cup Philosophy

Here at Di Bella Coffee, we’re about more than just coffee, we’re about people. We believe it is our responsibility to support the communities that support us.

At Di Bella Coffee we source our coffee through our Crop to Cup green bean buying program. Our green bean buying specialist travels to coffee growing regions around the world and works collaboratively with growers to ensure the crops which are selected are grown and farmed under ethical and sustainable conditions.

The Crop to Cup philosophy is about building sustainable relationships with coffee-growing communities and empowering them to work with us, rather than for us. The program is committed to building skills locally, providing job security and growth opportunities for local workers, upholding fair practices as well as encouraging responsible farming.

By collaborating with the farmer, Di Bella Coffee has the unique ability to match raw coffee origins to our blend profiles in order to consistently deliver our signature blends all year round.

Support the coffee that supports people – from Crop to Cup.

Phil and Moshe in Brazil
Phillip Di Bella and Moshe Tawil at plantation
Bean graphic plant

At Di Bella Coffee we believe in supporting the farmers that support us, which is why, in 2010, Di Bella Coffee started Crop to Cup: A raw coffee sourcing program.